education through soccer
We believe that sport can be a vehicle for major youth development and education. With growing youth soccer participation numbers and the upcoming 2026 World Cup, Footy & Friends can serve as a supplementary tool to combine education and youth coaching in order to teach inclusivity, problem solving, and sportsmanship on and off the field.
target age
Children ages 4-8 years old crave connection and a sense of belonging and will watch content that their parents deem as acceptable and enjoyable. Soccer participation rates decrease as kids grow up. We hope that by instilling positive values at this young age, children will maintain soccer participation throughout adolescence.
world cup
With the increase to 48 teams and the tournament being played in 16 cities across North America, the 2026 World Cup will be the “biggest spectacle the world has ever seen.” 5 billion people engaged in the 2022 World Cup across all platforms and 36 million US viewers tuned into Fox Sports. The 2026 World Cup outlook is even bigger. Footy & Friends comes at an opportune for youth soccer growth.
youth soccer
In 2022, over 2 million 6-12 year old children in the US played soccer. This number has been steadily rising since 2019. Footy & Friends would target kids at the beginning of their soccer participation and would give them both values-based education and tactical skills.